Staying Marketable


by Kathy Kirchoff

Today’s employers cannot promise their employees a lifetime career. As an employee, you need to prove your value to your employer every day and make yourself indispensable. In today’s economy, having marketable skills could determine whether you are the employee they keep or lay off, and how quickly you will find a new job.

 

Here are some tips to help you be more marketable:

 

BUILD YOUR SKILLS

  • Polish your skill set, especially your soft skills. Learning a new skill can help you grow personally and professionally. 
  • Align your skill set with your employer’s needs. Are there any gaps in your skills?
  • Stay informed about changes, trends, and current technology in your career field or industry. You should always be learning.
  • Commit to a professional development plan. Reevaluate how you are doing career-wise on a regular basis.

 

DEVELOP STRENGTHS

  • Develop a strong presence and credibility. Be self-motivated and take pride in your work.
  • Be a problem solver.  Take on increased responsibilities and the tough assignments.
  • Be an expert in your field. Know the areas where you can shine.
  • Be proactive and responsive. Be someone who attends to matters before they become issues.
  • Keep an open mind. Be flexible, resilient, and a team player.

 

PROMOTE YOURSELF

  • Nurture your network. Opportunities often come from people and organizations that you know, not what you know.
  • Create a professional online presence. Establish your own branding.
  • Demonstrate your skills. Show how they can benefit your employer.
  • Use your transferable skills often. Communication, presentation, interpersonal, management, organizational, planning, intellectual, and creative skills can be used in all occupations.
  • Know your career pathway. Having a roadmap and developing a broader skill set will help you to make logical job transitions.

 

Being marketable doesn’t just happen. It is something you must work at every day. Keep your eye on the road ahead while working hard and focusing on the present. 

 

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