by Brooke Roegge
A study by Jobvite found that 89 percent of employers use social media to recruit job applicants. You can find a wealth of information online about how to use popular social media tools like Twitter, Facebook and LinkedIn in your job search, but what about other tools, especially newer ones?
- CardMunch – This smartphone app from LinkedIn turns a business card into a phone contact by simply photographing the business card. It also uses your LinkedIn connections to show how you are connected to the new contact. This provides a great icebreaker for professional networking situations or job interviews. Simply scan a business card, discover how you’re connected (“You know Bob Jones at Target, too?”) and use it to start a conversation!
- LogMeIn – Have you ever been in a situation where you wished you had access to the latest copy of your resume? Wish no more! With one quick download, LogMeIn allows you to log in to your home computer from any computer in the world and access all of your files on demand.
- Dropbox – If the idea of granting access to every file on your home computer through LogMeIn scares you, then Dropbox might be a better option for you. With Dropbox, you can upload selected files to an account in the cloud and then access those files from any computer, smartphone or tablet.
- Path – As the line between our personal and professional lives continues to blur, Path gives us an option to reclaim our personal space. Path is a smartphone app that works similarly to Facebook, except it limits you to 150 contacts. Use Path to share information with your closest friends and family and quietly convert your Facebook account into a profile you can use to network with colleagues and brand yourself.
- Pinterest – Pinterest takes the idea of corkboards – the kind you would hang on your wall and pin photos, recipes and other mementos to – and creates an online equivalent. If you work in a visual field, like photography or graphic design, Pinterest is a great place to promote your online portfolio and show your work’s popular appeal through repins and likes.
- Google+ – Google+ offers many advantages to a job seeker, including the ability to arrange your contacts into groups (or “circles”) based on categories you create. Once you’ve set up your circles, you can push tailored content to specific groups. Google+ also offers a form of video chat, called Google Hangouts, which are a free and easy way to hold interviews remotely. Additionally, content posted publicly on Google+ shows up quickly in Google’s search results, so Google+ is a great way to build a reputation as an expert in your field.
- QR codes – QR codes are a type of barcode that can link to any content on the Web that you can think of – videos, websites, audio, Twitter posts and more. Add QR codes to your business card or resume and link to your online portfolio, website or LinkedIn page.
- SpringPad – SpringPad is a cross-platform tool that helps you organize your life through to-do lists and reminders. Use SpringPad to organize jobs you want to apply for, have already applied for, have interviewed for, and more. Create reminders to research companies you are scheduled to interview with.
- Spool – Spool allows you to download Web content to your phone and view it later, even if you don’t have an Internet connection available! Use Spool to save applications and jobs you’re interested in applying for and work on them later – even if you’re stuck on an airplane.
- Brazen Careerist – Brazen Careerist gives young professionals a place to showcase their talents, even if they lack on-the-job experience. This website, which mixes social networking with the traditional job hunt, offers a place for young job hunters to list their resumes and their “Ideas” – things they haven’t done yet, but would if given the chance.
Brooke Roegge (firstname.lastname@example.org) is a digital information specialist with the Minnesota Department of Employment and Economic Development.